Brand Identity & Guidelines 

Ola Bonita’s European summer inspiration needed an identity of its own: a distinct look, a recognizable voice, and clear direction for bringing both to life.

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Kindred developed the logo, colour palette, and messaging, then established guidelines and practical procedures to keep the brand consistent across packaging, social media, and marketing materials.

Social Media & Email Management

The brand experience began well before the first purchase. Every post, email, and conversation was an opportunity to introduce Ola Bonita’s personality and help customers get to know the products.

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From account setup through daily management, Kindred handled content planning, graphics, captions, scheduling, and engagement across Instagram, Facebook, TikTok, and Pinterest, alongside email marketing through Klaviyo.

Retail Partnerships Booklet

A beautiful product still needs a clear business case. The retail partnerships booklet introduced Ola Bonita to spa, fitness, and hospitality partners with the information needed to consider carrying the collection.

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Developed for the sales team, the booklet brought together product descriptions, usage guidance, and reseller pricing in a branded print format for partner outreach and meetings.

Pop-Up Partnership

Ola Bonita met the Ride Cycle Club community where they already gathered, pairing a studio experience with an introduction to the skincare collection.

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Kindred coordinated the Ola Bonita × Ride Cycle Club pop-up, arranging product sharing with class participants and retail booths where riders and passersby could explore and purchase the collection.

Product Packaging

Packaging was where Ola Bonita’s personality became tangible. Each product needed its own considered design while belonging unmistakably to the same collection.

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Working closely with the founder and product lab, Kindred designed more than 16 custom labels and more than 16 packages, balancing visual appeal with precise ingredients, product information, and format requirements.

Graphic Design

From a postcard to a campaign banner, every piece needed to feel like Ola Bonita. A consistent design approach connected the small details with the larger brand presence.

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Kindred created assets for the website, advertising, social media, email, and print, coordinating with the founder and printers to carry each design through to completion.

Product Photography

For a skincare brand, the details matter: colour, texture, packaging, and the way a collection sits together. Product imagery needed to make those details clear and inviting.

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Kindred photographed, edited, and prepared product images for the website and marketing materials, building a versatile collection of original brand photography.

Events

Events brought Ola Bonita off the screen and into people’s hands. They created space for product discovery, personal introductions, and a community to begin forming around the brand.

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Kindred coordinated the launch party and other brand events, helping bring together community members and influential guests to experience the products firsthand.

Photoshoot Coordination

A photoshoot gave Ola Bonita room to express the lifestyle behind the collection. The imagery needed to carry the same mood and character as the products themselves.

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Working with the founder, Kindred planned and coordinated product shoots, connecting creative direction with the practical details needed to bring each concept to life.