Client Work
Mining Hub
Mining Hub is a mining intelligence platform built to bring greater clarity to a complex industry — helping mining companies, investors, and service providers access project data, visualize drill results, track market activity, and uncover new opportunities in one place.
Kindred helped sharpen how that value was communicated to market. The work focused on turning a technically rich platform into a clear, credible brand story through stronger messaging, content, campaigns, sales collateral, email marketing, and investor-facing communications designed to support both visibility and growth.
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What We've Done for Mining Hub
Brand & Marketing Framework
Built a more cohesive marketing system around Mining Hub’s existing identity, establishing clearer guidelines for typography, colour, messaging, and asset development.
Kindred created and organized master templates, brand assets, social content, email materials, campaign graphics, and corporate collateral within a structured Canva workspace designed for easy ongoing use by the internal team.
Social Media & Content Management
Developed an ongoing content program across LinkedIn and X that highlighted Mining Hub’s tools, industry insights, company activity, partnerships, and use cases.
Kindred managed content planning, copy, graphics, scheduling, and campaign development — translating technical platform capabilities into concise, audience-focused content built for the mining and investment community.
Product Marketing & Sales Collateral
Created marketing materials around key Mining Hub products, including its 3D Drill Visualization tools, LeadIQ, custom alerts, claim monitoring, and interactive mapping capabilities.
Kindred developed one-pagers, brochures, banners, email graphics, and supporting messaging focused less on features alone and more on the practical outcomes: visibility, time savings, investor reach, competitive intelligence, and lead generation.
Email Marketing & Audience Campaigns
Supported Mining Hub’s email communications and advertising program, designed to reach its established network of mining companies, investors, institutions, and industry participants.
Kindred created campaign graphics, daily email banners, announcement templates, and HubSpot-ready communications — helping Mining Hub make better use of an audience that included 10,000+ subscribers and connections across 150+ financial institutions.
Event & Campaign Support
Supported Mining Hub around key industry moments with event-specific content and promotional assets, including the PDAC period and broader conference marketing initiatives.
Kindred produced campaign graphics, conference banners, promotional materials, and a two-minute silent sizzle video for the PDAC Walrus event — creating polished assets that helped Mining Hub show up consistently across digital and in-person channels.
Webinar Development
Developed the framework for Mining Hub’s webinar program, including the pilot concept How Mining Companies Are Using Mining Hub in 2026, designed to educate the market while creating another touchpoint for prospective users.
Kindred built the webinar structure from registration through follow-up — including Zoom Webinar setup, HubSpot emails, registration messaging, promotional banners, reminder sequences, and post-event communications.